At Fruit Logistica, ILIP focuses on clients
The company renews its stand and approach for the Berlin event from 7 to 9 February
BOLOGNA (26 January 2018) Sustainability, innovation, attention to clients and people, and a flexible and technologically advanced range of products. These are the values that ILIP, one of Europe’s main manufacturers of high-quality thermoformed plastic packaging for food, will be taking to Fruit Logistica 2018, from 7 to 9 February (Hall 5.2 D-01).
For the Berlin event, ILIP will be focusing on clients, remarkably reducing its exhibition space and highlighting images and corporate video, turning its stand into an ILIP info-point where customers can get company and products information. But most of all, a stand where customers and visitors can plan appointments with the entire ILIP staff, who will be actively participating in one-on-one meetings at the stands of the exhibitors.
In particular, a touch-screen monitor will be displaying the new fresh produce catalogue, the new company profile presentation, and the Life+ leaflet, all interactive and easy to leaf through: a preview of ILIP’s new corporate communication and positioning to be launched during this year, to make it even more distinctive.
“The New communication material is the first step towards the new integrated corporate identity that will bring the spotlight to our products, illustrating them in various occasions – or, rather, as we state in our catalogue, in various emotions”, explains Roberto Zanichelli, Sales & Marketing Director for ILIP. “In this context, listening to clients and to final consumers is one of our fundamental values, something which will take up increasingly more space in our strategies. Just as we value emphasising and communicating the passion and the commitment displayed by the entire ILIP staff, regardless of their position, every single day.”
In addition to punnets, trays and fruit nest trays for produce, part of our exhibition area will be dedicated to Life+, the innovative EMAP packaging system launched last year, which improves produce shelf life thanks to a synergic action of an active pad, a non-perforated heat-sealable punnet with anti-fog coating, and laser-perforated heat-sealed film. In addition to the technological innovation regarding more sophisticated packaging systems such as Life+, ILIP also adds a new philosophy: supplying more than just a product, but also creating a veritable partnership with our clients to develop tailor-made solutions according to the client’s needs and capable of adding value for their fresh produce.
For further information:
Ufficio stampa ILIP c/o fruitecom
T +39 059 7863894
M +39 345 4057012